VoltzOfHolt, a line of merchandise bearing the image of legendary singer John Holt, was released in April. It is the brainchild of his grandson Bamm Holt.
Bamm told reggaenorthca that the leisure items were created by a designer named IDM Port.
“There are many pieces available, a variety to be exact. From T-shirts, hoodies, hats, even rolling papers. We want to give the customer many options to choose from,” he said.
It is the latest venture by Bamm to introduce his grandfather’s legacy to a new generation of fans. He and his father, singer Junior Holt, have re-recorded several of John Holt’s songs including ‘Police in Helicopter’ and ‘Tribal War’, giving them a different flavor to reach young ears.
“The objective of this endeavor is to give fans of my grandfather a chance to have memorabilia or some sort, of the legend. When he was alive, clothing wasn’t really a thing, but ‘merch’ runs the entertainment (industry),” Bamm explained.
Arguably reggae’s most influential singer, John Holt died in 2014 at age 67. He had a string of hit songs as a solo act and with The Paragons, one of the top groups from the rock steady era of the 1960s.
‘Stick by Me’, ‘A Love I Can Feel’, ‘Wear You to The Ball’, ‘Stealing, Stealing’, ‘Strange Things’ and ‘Stranger in Love’ are some of John Holt’s best known songs.
