Veteran reggae luminary Willi Williams, widely revered as the “Armagideon Man,” has released his latest single, “Miss Cutie Cute”, featuring none other than the legendary U Roy. This collaboration brings together two of reggae’s most iconic voices, blending a powerful social message with the genre’s hallmark rhythms.
Produced and written by Williams, “Miss Cutie Cute” features an all-star lineup of instrumentalists who have long defined reggae’s sound. On drums is the legendary Joe Isaacs, with Bryan Atkinson on bass, Ronnie Bop Williams and Dalton Brownie on guitar, Willi Williams on keyboards, Vin Gordon on trombone, and Dean Fraser on saxophone. Together, these musicians create a rich, timeless groove, evoking the golden era of reggae while addressing a contemporary issue.
Williams explains that “Miss Cutie Cute” is a heartfelt response to societal pressures that lead individuals to alter their natural appearance in pursuit of acceptance. “I have seen this firsthand in my community and places I have been to,” Williams says. “I applaud those who still maintain their natural and unique beauty they were created with.”
The song is more than a celebration of natural beauty—it’s a critique of the social forces that encourage self-doubt and physical alteration. “This is a song with a message touching social issues plaguing not just my community but the world,” Williams emphasizes.
Born in Saint Ann, Jamaica, Willi Williams is no stranger to using his music as a platform for change. From his early days recording at Studio One in the late 1960s to his international hit “Armagideon Time”—later covered by The Clash—Williams has remained a steadfast voice in reggae’s tradition of social consciousness. After founding his own record label, Soul Sounds, in 1969, he worked with legendary acts like Delroy Wilson and The Wailers, further cementing his place in reggae history.
Williams’ latest work continues this legacy. Drawing inspiration from his observations both in Jamaica and abroad, “Miss Cutie Cute” highlights issues of identity, self-worth, and the cultural pressures that transcend borders.
The inclusion of U Roy, a trailblazer of the “toasting” style in reggae, adds another layer of authenticity and depth to the track. U Roy’s contributions to the genre have inspired countless artists, and his presence on “Miss Cutie Cute” is a testament to the enduring power of collaboration in reggae music.
As Williams continues to work on new projects and collaborations, “Miss Cutie Cute” stands as a reminder of his commitment to blending music with meaningful messages. The single is available for purchase on his website, williwilliams.com, ensuring that fans across the globe can join in celebrating this latest chapter in his storied career.