In a landmark development for Jamaican broadcasting, Richie B Radio, a division of Richburg Broadcasting Ltd., has announced a new partnership with BESS 100FM. Beginning Monday, November 18, 2024, the Richie B Morning Show will air across Jamaica on BESS 100FM’s frequencies, bringing its dynamic blend of reggae, dancehall, and cultural programming to a broader local audience.
The show, renowned for its engaging content and global reach, will continue to broadcast internationally through www.richiebradio.com and partnerships with stations like Roadblock Radio (NYC Tri-State Area), Silk Radio UK, Reggae North Radio (Toronto), and Link Entertainment Global Radio (Las Vegas).
This collaboration signifies a milestone in radio broadcasting, bridging Jamaican audiences at home with millions in the diaspora. Richard “Richie B” Burgess, CEO of Richie B Radio, called the partnership a game-changer for Jamaican media.
“This is a historic moment for radio broadcasting,” Burgess said. “By partnering with BESS 100FM, we’re amplifying Jamaican culture, music, and Brand Jamaica like never before. This is not just about radio; it’s about uniting people through reggae, dancehall, and everything that makes Jamaica special. With millions of listeners both at home and abroad, this is an extraordinary opportunity for advertisers and a proud day for Jamaican broadcasting.”
Tony Shaw, CEO of BESS 100FM, echoed the excitement. “We are honored to collaborate with Richie B Radio on this incredible journey. The Richie B Morning Show is a staple in reggae and dancehall culture, and this partnership solidifies our commitment to delivering top-quality programming to Jamaicans everywhere. Together, we are raising the bar for what Jamaican radio can achieve.”
The expanded listenership creates unique opportunities for advertisers, connecting brands with engaged audiences in Jamaica and vibrant diaspora communities in the United States, Canada, the UK, and beyond. This partnership offers businesses an unparalleled platform to reach a diverse, global audience.
Fans can catch the Richie B Morning Show every weekday morning from 6 a.m. to 9 a.m. on BESS 100FM or stream live at www.richiebradio.com.
