Reggae artist Lavie Lujah is making waves with his latest single, ‘Miss Yummy Yummy’. Dubbed a “sweet love song” by critics, the track tells the story of a woman who is not only captivatingly beautiful but also exudes inner strength and depth. The title, inspired by the word “yummy,” reflects something both pleasing and irresistible qualities that resonate throughout the song.
The Rhythm is produced by Small Axe Music Production in the USA, ‘Miss Yummy Yummy’ is a seamless blend of technical finesse and Lavie Lujah’s artistic vision. “This song represents where I am creatively right now,” says the artist, who is exploring his unique voice in the reggae scene.
Originally from St. Elizabeth parish in southern Jamaica, Lavie Lujah has come a long way. He moved to Canada at the dawn of the new millennium, initially focusing on a career as a behavioral specialist. Music, however, was never far from his heart.
In 2022, he grabbed headlines by winning the Jamaica International Independence Festival Song Competition with his patriotic anthem, ‘Certified Yardie’. While Lavie Lujah continues to make strides in the Canadian reggae scene, he acknowledges its challenges.
“The Canadian reggae scene is interesting but tough,” he admits. “Reggae fans here often prefer acts directly from Jamaica, and that’s their right. It’s just the nature of things.” Despite this, he advocates for greater recognition of home-grown Canadian reggae. “More live events could help reggae music thrive here. Marketing and promotion never hurt any industry,” he adds with conviction.
Lavie Lujah’s approach to music is rooted in authenticity. While he appreciates evolving trends, he stays grounded in what he calls “true sounds.” “New sounds come and go,” he says, “but I let the music speak for itself through me.”
As ‘Miss Yummy Yummy’ continues to gain traction across digital platforms, Lavie Lujah hints at even bigger surprises for 2025. Fans can expect more boundary-pushing projects from the ‘Certified Yardie’ hitmaker.
For now, listeners can enjoy ‘Miss Yummy Yummy’ on all major streaming platforms—a testament to Lavie Lujah’s growing influence in reggae music and his unrelenting passion for the art form.