In the ever-evolving music industry, where competition is fierce, standing out requires more than just talent—it demands strategic vision, unwavering dedication, and a keen understanding of the business. Nastonshia George, widely known as Empress Nas, embodies these qualities, making her a pivotal force in the Canadian music scene.
As the owner and operator of Cut & Clear Music Productions Inc., Empress Nas has transformed her company from a partnership to an incorporated powerhouse, registered with SOCAN and BMI, and recognized as a music publisher in Ontario, Canada. Her journey and the success of Cut & Clear Music Productions Inc. are testaments to her relentless passion for nurturing musical talent and driving artistic excellence.
A Holistic Approach to Artist Management
Cut & Clear Music Productions Inc. is not just a music production company; it’s a collective of seasoned professionals with deep roots in the industry. The company’s mission is straightforward yet profound: to provide top-tier services that ensure their clients’ music reaches the right hands—producers, label executives, and influential figures in the industry. Empress Nas, with her robust work ethic and strategic acumen, is the driving force behind this mission. Her approach to artist management is holistic, focusing not only on securing opportunities but also on enhancing her clients’ online presence and professional portfolios.
With a unique marketing strategy and a clear, productive plan, Empress Nas enables her artists to concentrate on what they do best—creating exceptional music. Meanwhile, she handles the intricacies of negotiations, contracts, and tour arrangements, ensuring that her clients are always a step ahead in their careers. Her experience as an independent music promoter has shaped her belief that live events are as crucial as recorded tracks. By organizing live showcases, she provides artists with platforms to connect with audiences and generate content for digital exposure, benefiting everyone involved, from the performers to the photographers capturing the moments.
A Global Network and Creative Ventures
Empress Nas’s influence extends far beyond the borders of Canada. Her roster of clients includes an impressive array of talent, such as the multifaceted Prestige Ignites, Juno-nominated Petraa, and the dynamic Empress Divine, among others. She has cultivated relationships with artists from various countries, including Ghana, Zimbabwe, Jamaica, and St. Vincent, embracing a global perspective in her work.
But Empress Nas doesn’t stop at artist management. She has also ventured into music production, collaborating with global artists and producers. Her latest project, The Grinder Riddim, set for release in late summer 2024, features ten artists and promises to be a milestone in her career. Additionally, her collaboration with Indie Rootz Records on the Mystic Vibes compilation showcases her versatility and commitment to pushing creative boundaries.
Beyond music, Empress Nas is a creative force in other mediums as well. She designs cover art, produces promo videos, and is currently working on a book of poetry, further demonstrating her multifaceted talents. She also oversees Cut & Clear Radio on Twitch, curating programs for DJs around the world and expanding her influence in the digital space.
The Woman Behind the Brand
What many might not know about Empress Nas is her extensive background outside the music industry. For over two decades, she has served with the Ministry of the Attorney General, including roles as a Judges’ Secretary and a Registrar. Her academic achievements in Law Enforcement and her dedication to continuous learning, including studies at Trebas Institute, highlight her commitment to excellence in all her endeavors.
As Empress Nas continues to grow Cut & Clear Music Productions Inc., she remains focused on building a respected reputation in the music industry, making meaningful connections, and empowering artists to reach new heights. Her story is one of passion, perseverance, and an unwavering commitment to the art of music.
